You’ve probably heard of the “no-makeup makeup look.”
It’s been trending on social media for years now. The goal is to achieve a beautiful, even skin tone - that looks natural - using minimal makeup.
But there’s a problem with this popular trend.
You see, for many women over 40, this trend “backfires”. It’s due to age-related dark circles, dark spots, hyperpigmentation AND hormonal redness. Because a light application - using barely any makeup - is NOT going to cut it.
So what can you do?
Many women make the mistake of piling on more full coverage foundations and concealers. This actually results in dry, dull, patchy coverage. Even worse, this causes the makeup to crease in fine lines and wrinkles - making them look MORE noticeable.
Thankfully, there’s a better (and easier) solution that you’re about to see. This way you can achieve a naturally glowing, even skin tone with undetectable makeup. Here’s how:
Start with Skincare
First step: an age-appropriate skincare routine. All the makeup in the world won’t help if you’re not starting with clean, hydrated skin. With an emphasis on HYDRATION. Because as we age, moisture loss accelerates; leaving us with dry, dull skin and more fine lines and wrinkles.
Next, establish a simple and effective skincare routine with ingredients that are proven to work well WITH mature skin. Look for cleansers with plant-based oils rich in fatty acids, that leave sensitive mature skin feeling nourished and protected, rather than stripped and tight.
Follow up with a quality Vitamin C serum. Make sure it not only provides antioxidant protection from skin damaging free radicals, but one formulated specifically for mature skin (this will help gently fade existing dark spots and discoloration). Plus, less discoloration means less makeup you’ll need for an even skin tone.
Next, apply an ultra-hydrating but fast-absorbing daily moisturizer. Search out one that does MORE than just moisturize; look for active ingredients that work to combat hormonal redness that’s notorious for showing through most makeup. And before the makeup - sunscreen. Always.
Choose the right coverage
Most makeup artists achieve the perfectly natural no makeup look with concealer only - completely skipping foundation. Unfortunately, mature women want more coverage - and liquid concealers are notorious for creasing in fine lines and wrinkles. Finish is important too - steer clear of matte finishes and look for radiant or dewy products that mimic a natural glow.
If you want a full face of coverage that still looks natural, consider a hydrating 2-in-1 foundation and concealer like Fièra Luxury Concealer. It works as an under eye concealer, a spot concealer and a full face foundation, so you don’t have to worry about layering two different formulas that may not play nice together. But remember - less is definitely more with this concentrated formula - you only need a tiny bit for radiant, full coverage. More than 1 million women have made the switch from typical liquid foundations and concealers to this incredible 2-in-1 liquid/cream hybrid.
Finish the Look
To finish your look, apply the tiniest amount of sheer rosy blush (cream is the best for mature skin), one coat of a lengthening mascara, and lip gloss with just a hint of color. Tah-dah! That’s all it takes.
Try it out for yourself and you’ll see that regardless of your age, you CAN achieve a glowing, even skin tone without looking like you’re wearing makeup at all. You just have to choose products that were specifically formulated for 40+ skin and keep colored cosmetics light and neutral.
Fièra is committed to providing the best anti-aging skincare products for mature skin. Want to empower yourself with resources to look and feel better? Read more articles on our blog.