Why Serums Have Become So Popular in Recent Years

The skincare industry is booming. With more scientific knowledge about how our skin ages, what it needs to succeed, and how we should care for it, the production of moisturizers, serums, toners, masks, cleansers, and creams continues to increase as well. With that, it can be easy to get caught up in the craze. But it is important to take a closer look at each product and how it is actually benefiting your skin. 

In this article, we are going to do a deep dive into one particular popular product: serums. 

What is a Serum?

In the world of skincare, a serum is typically a liquid-based product that has a specific consistency, usually lighter than a moisturizer. Serums have the ability to hone in on one certain ingredient that your skin needs, and can therefore be very popular for need-based skin care. While they are appropriate for most ages, it is important to understand why and what to look for when you’re making your skincare purchase.

What Are They Good For?

Because of the oil-like nature of many serums, they can be exceptional for anyone who experiences especially dry skin. Likewise, serums can help address problems with hyperpigmentation and can help reduce any signs of aging. Each serum can target different skincare needs, so it is important to purchase one that is designed to target what you are looking to address.

How Frequently Can I Use Serums?

Most serums are safe to use daily, and many even are fine to use twice a day within your daily skincare routine. The only thing to watch out for is the potential presence of retinol within the serum ingredient list. If a serum contains retinol, talk with your dermatologist to make sure you are using it responsibly. Retinol is good for your skin but makes your skin far more sensitive to sun damage, which is why most dermatologists recommend that retinol only be used at night. That said, most serums will be safe to use twice a day. 

An Example of an Anti-Aging Serum

The Fièra Cosmetics Citrus Stem C Serum is a great example of a solid anti-aging serum. With active ingredients such as Caribbean orange oil, glycerin, vitamin C, citrus stem cells, and sodium hyaluronate, this serum is special. With the base ingredient being the citrus stem cells, this anti-aging serum helps regenerate the skin cells to promote skin elasticity and delay signs of aging.

The Citrus Stem C Serum is also great for evening out your skin tone and protecting and preserving the skin. This particular serum is safe for daily use, and Fièra Cosmetics recommends applying a small amount of the product to both your face and your neck twice a day, sweeping the product throughout the area in upward strokes.

Fièra Cosmetics is also an all-natural company, meaning non-GMO, paraben-free, fragrance-free, gluten-free, and cruelty-free. With free worldwide shipping and a no-risk, 30-day, money-back guarantee, Fièra Cosmetics prioritizes giving you accessible, affordable skincare designed specifically for mature skin. 

To check out more products by Fièra Cosmetics, click here

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